Google to require AI disclosure labels on ads across platforms

Image credit: Abondance

Google announced new transparency features globally Tuesday, requiring disclosure of artificial intelligence use in advertisements across its Search, YouTube, and Discover platforms.

The initiative aims to provide users with clearer information about how ads are generated, particularly as generative AI tools become more prevalent among businesses, the company said.

A new “How this ad was created” section will be accessible through a three-dot menu or an information icon on ads, according to Google. Ads developed using Google’s own generative AI tools will automatically include a mention of AI use within this section.

Advertisers employing third-party AI tools will also gain access to a new control panel, enabling them to self-report their use of AI in ad creation. Depending on local regulations, a label indicating AI use may appear directly on the advertisement, either automatically or at the advertiser’s discretion, Google said.

Keerat Sharma, Google’s Vice President and General Manager of Privacy and Ads Safety, stated that the update directly addresses the increasing adoption of generative AI by businesses for advertising purposes.

This move builds upon Google’s previous efforts to enhance transparency and trace AI-generated content. The company has previously introduced SynthID technology for watermarking AI-generated images and, in 2023, mandated the disclosure of synthetic content in electoral advertisements.

The new features are part of Google’s broader commitment to ad safety and user privacy, the company indicated.

Source: Abondance