SEO veteran Bill Hartzer releases 50 free link building lessons

Image credit: Search Engine Journal

SEO expert Bill Hartzer released 50 free advanced link building lessons without charge or registration on his personal website Tuesday.

The training is structured into nine modules, covering foundational concepts to future trends in link building, according to a statement from Hartzer.

Hartzer, who has more than 25 years of experience in search engine optimization, designed the program to provide instruction on various link acquisition strategies.

The curriculum distinguishes between conventional link building outreach and Digital PR, particularly when engaging with journalists.

Hartzer emphasized that Digital PR necessitates a different strategic approach compared to traditional outreach, focusing on the inherent story value for media professionals.

He noted that understanding a journalist’s needs and crafting compelling narratives are important for successful Digital PR initiatives.

The lessons cover topics ranging from fundamental principles of link acquisition to advanced techniques for securing high-quality backlinks.

Module content includes detailed explanations of link analysis, competitive research, and ethical considerations in link building.

According to Hartzer, the training aims to equip SEO professionals with the knowledge to manage the complexities of modern link building effectively.

The entire suite of Advanced Link Training lessons is accessible to the public at no cost, requiring no sign-up or payment information.

Hartzer has previously contributed insights and analysis to industry publications such as Search Engine Journal.

Source: Search Engine Journal