New Framework Helps Marketers Target Audiences Amid Data Loss
Discover the R.E.M. Framework for audience targeting in the signal-loss era. Learn to be Relevant, Everywhere, and Memorable without relying on cookies.
Author
Joyce de Castro
344 articles
Joyce is a core team member at Rabbit Rank and the lead author covering SEO news, algorithm updates, industry trends, and actionable ranking strategies.
Articles by Joyce de Castro
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Réacteur Releases May Edition Featuring SEO, AI, Business Insights
Réacteur's May 2026 edition is live, featuring expert articles on search marketing, AI in content and engineering, Webflow SEO, and online business acquisition.
Google AI agent ignores robots.txt, uses crypto ID
Google introduces Google-Agent, a new AI browsing tool that ignores robots.txt and uses cryptographic identity. Learn how it impacts web access and security.
Google clarifies AI search optimization for websites, debunks myths
Google's new guide clarifies AI Search optimization, stating AEO/GEO are SEO. It debunks myths like llms.txt and chunking, focusing on core practices.
Google Analytics Tracks AI Traffic; Publishers Plan Post-Search
Google Analytics now tracks AI assistant traffic, FAQ rich results are deprecated, and publishers like Condé Nast are strategizing for a future with minimal sea…
AI Visibility Requires Three Distinct Optimization Strategies
Brands often misdiagnose AI visibility issues. Learn about the three distinct layers—retrieval, relationship, and context—and their unique fixes.
Google Analytics Automates AI Chatbot Traffic Tracking
Google Analytics (GA4) now includes an 'AI Assistant' default channel group, automating traffic tracking from chatbots like ChatGPT, Gemini, and Claude.
Bing Overhauls Indexing for AI, Prioritizing Factual Reliability
Microsoft Bing details the evolution of its search index, distinguishing between human and AI-focused indexing, prioritizing reliability for AI responses.
Marketers need new metrics to measure AI search revenue impact
New methods and KPIs are essential for marketers to accurately measure AI search influence and connect it to revenue outcomes, as traditional metrics are insuff…
Yoast launches AI Content Planner for Premium WordPress users
Yoast AI Content Planner, available for Premium users, now generates structured content drafts and post ideas directly in WordPress, leveraging existing site co…
Google offers EU news publishers SEO policy concessions
Google proposes changes to its 'site reputation abuse' SEO policy for EU news publishers to avoid a massive fine from the European Commission.
Multi-Location Brands Boost Local Search Visibility With AI
Optimizing local pages for AI-powered search is crucial for brands seeking to improve visibility in traditional results and AI-generated answers, according to e…
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