Infopro Digital launches GEO offering for B2B AI visibility
Infopro Digital Media has introduced a Generative Engine Optimization (GEO) service in France, aiming to enhance B2B brand visibility within generative AI respo…
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OpenAI attributes ChatGPT traffic drop to tracking bug, fix rolling out
A significant drop in ChatGPT-attributed website traffic in GA4 was a tracking bug, not a user interest decline. OpenAI confirmed and began rolling out a fix.
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Google Gemini Adds UTM Parameters for Enhanced Referral Tracking
Google Gemini now includes UTM parameters in outgoing links, enabling website owners and SEOs to accurately track traffic referrals from the AI platform.
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Google Analytics Automates AI Chatbot Traffic Tracking
Google Analytics (GA4) now includes an 'AI Assistant' default channel group, automating traffic tracking from chatbots like ChatGPT, Gemini, and Claude.
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