3 min read
Generative AI Alters Google Search Habits, Studies Show
New research reveals how generative AI impacts Google search. While most AI users also use Google, query volumes and ref...
Palumbo Angela
September 6, 2026
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2 min read
Claude, Claude Code AI Models Show Divergent Web Search Patterns
New data from Profound shows Claude and Claude Code have distinct web search behaviors and response styles, impacting br...
Joyce de Castro
August 31, 2026
2 min read
AI Mode alters US search behavior, requires content strategy shift
AI Mode is changing search behavior, with queries 3x longer. Learn how to adapt your content strategy to prioritize imme...
Palumbo Angela
August 21, 2026
2 min read
AI Advancements Outpace Measurement, Create Trust Gap in H1 2026
AI’s impact is outpacing measurement, creating trust and attribution challenges for brands. Learn how search, software,...
Palumbo Angela
August 8, 2026
2 min read
Google: AI Search Users Shift From Keywords to Longer Queries
Google’s new data reveals AI search users are using longer, conversational queries and multimodal inputs. SEO strategies...
Saeed Ashif Ahmed
July 2, 2026
2 min read
Consumer caution, AI fears prompt Q4 marketing strategy shift
Three new reports on consumer sentiment, AI attitudes, and search behavior highlight the need to reshape Q4 2026 marketi...
Joyce de Castro
June 15, 2026
2 min read
AI Content Alone Insufficient for SEO, CallRail Expert Says
AI-generated content alone is not improving SEO rankings due to shifts in search behavior and the need for better AI tra...
Saeed Ashif Ahmed
May 29, 2026
2 min read
Google AI Mode Tops 1 Billion Users in First Year, Transforms Search
Google’s AI Mode reaches 1 billion users, revealing a shift to longer, conversational, and multimodal searches. Explore...
Saeed Ashif Ahmed
May 20, 2026