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Filtering by Tag: Marketing Analytics

A study reveals ChatGPT’s brand links multiplied by 14, now with UTM tags for attribution. This impacts marketing analyt...

Palumbo Angela

June 3, 2026

Google Analytics (GA4) now includes an ‘AI Assistant’ default channel group, automating traffic tracking from chatbots l...

Joyce de Castro

May 14, 2026

New methods and KPIs are essential for marketers to accurately measure AI search influence and connect it to revenue out...

Joyce de Castro

May 14, 2026