2 min read
Webinar to Detail AI Bot Data for Search Performance
A webinar on September 2 will explore how AI bot and crawler data can measure AI search performance, moving beyond tradi...
Joyce de Castro
August 21, 2026
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2 min read
Marketing Leaders Urged to Reorganize 2027 Budgets Functionally
CMOs must rethink 2027 marketing budgets. New functional categories are more effective than just increasing AI spending,...
Joyce de Castro
July 21, 2026
2 min read
ChatGPT-referred calls show higher lead rate, average conversion
Invoca’s report reveals ChatGPT-referred calls have a 49% lead rate, 10 points above average, but convert at an average...
Saeed Ashif Ahmed
July 15, 2026
2 min read
CFOs Prioritize Revenue, Profitability in PPC Reporting
CFOs prioritize PPC metrics like CPA, CAC, ROAS, and LTV to assess revenue and profitability, requiring clear conversion...
Joyce de Castro
July 15, 2026
2 min read
Marketers Urged to Align Channel Roles for Better Conversions
Experts recommend assigning clear roles to marketing channels and aligning measurement strategies to improve conversions...
Joyce de Castro
July 8, 2026
2 min read
ChatGPT Brand Links Surge 14-Fold with UTM Tags for Attribution
A study reveals ChatGPT’s brand links multiplied by 14, now with UTM tags for attribution. This impacts marketing analyt...
Palumbo Angela
June 3, 2026
2 min read
Google Analytics Automates AI Chatbot Traffic Tracking
Google Analytics (GA4) now includes an ‘AI Assistant’ default channel group, automating traffic tracking from chatbots l...
Joyce de Castro
May 14, 2026
2 min read
Marketers need new metrics to measure AI search revenue impact
New methods and KPIs are essential for marketers to accurately measure AI search influence and connect it to revenue out...
Joyce de Castro
May 14, 2026