Infopro Digital launches GEO offering for B2B AI visibility
Infopro Digital Media has introduced a Generative Engine Optimization (GEO) service in France, aiming to enhance B2B brand visibility within generative AI respo…
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Google Gemini adds UTM parameters to outbound links
Google Gemini now includes UTM parameters in its links, allowing webmasters to finally measure AI-driven traffic previously lost in analytics, Google confirmed.
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Google Analytics Automates AI Chatbot Traffic Tracking
Google Analytics (GA4) now includes an 'AI Assistant' default channel group, automating traffic tracking from chatbots like ChatGPT, Gemini, and Claude.
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