Google clarifies SEO policies for AI crawlers, URLs, 503 codes
Google clarifies how to use 503s, robots.txt for AI crawlers, bracket URLs, and JPEG XL support. Plus, OpenAI's search indexing pilot with Cloudflare.
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Google Ads Introduces New Experimentation Tools Globally
Google Ads introduces new experimentation tools for Search and AI Max, allowing advertisers to test budget, bidding, and targeting changes with more control.
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AI Simplifies Marketing Tests, Human Oversight Crucial for Results
A new framework for performance marketing leverages AI for easier experimentation but emphasizes human judgment for strategic decisions and avoiding pitfalls.
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