2 min read
Marketing Leaders Urged to Reorganize 2027 Budgets Functionally
CMOs must rethink 2027 marketing budgets. New functional categories are more effective than just increasing AI spending,...
Joyce de Castro
July 21, 2026
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CMOs must rethink 2027 marketing budgets. New functional categories are more effective than just increasing AI spending,...
Joyce de Castro
July 21, 2026