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AI Assistants Alter Content Strategy, Undermining Search Volume
Traditional search volume metrics are failing content strategists as AI assistants change user query behavior, necessita...
Joyce de Castro
August 18, 2026
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AI Assistants Transform Local Business Discovery, SEO
AI assistants are transforming local search by curating business recommendations. Learn how to optimize your business fo...
Joyce de Castro
August 17, 2026
2 min read
Expert outlines new AI search strategy for business visibility
Learn a new AI search strategy from a Google Ads expert. Adapt to AI assistants, prioritize answers, and leverage 6 key...
Palumbo Angela
August 6, 2026
2 min read
EU orders Google to share search data, open Android to rivals
The European Commission mandates Google to share anonymized search data with rivals and open Android to competing AI ass...
Palumbo Angela
July 20, 2026
2 min read
Analysis finds most AI assistant, Googlebot traffic is fake
New analysis shows 81.8% of AI assistant traffic and 87% of Googlebot requests were fake, highlighting the importance of...
Saeed Ashif Ahmed
June 26, 2026
2 min read
ChatGPT Brand Links Surge 14-Fold with UTM Tags for Attribution
A study reveals ChatGPT’s brand links multiplied by 14, now with UTM tags for attribution. This impacts marketing analyt...
Palumbo Angela
June 3, 2026
2 min read
Google Analytics Tracks AI Traffic; Publishers Plan Post-Search
Google Analytics now tracks AI assistant traffic, FAQ rich results are deprecated, and publishers like Condé Nast are st...
Joyce de Castro
May 15, 2026
2 min read
AI-Referred Traffic Boosts US Retailer Conversions by 42 Percent
Adobe’s Q2 2026 report reveals AI-referred traffic now converts 42% better for US retailers, a dramatic reversal in 12 m...
Joyce de Castro
May 13, 2026