Infopro Digital launches GEO offering for B2B AI visibility
Infopro Digital Media has introduced a Generative Engine Optimization (GEO) service in France, aiming to enhance B2B brand visibility within generative AI respo…
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Affiliate Brand Bidding Inflates Costs, Erodes Company Revenue
Affiliate brand bidding inflates CPCs and commissions, causing significant revenue leakage. New monitoring methods are essential to detect and prevent fraud.
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Empty Promo Codes Divert E-commerce Revenue to Affiliates
Empty promo code fields in e-commerce checkouts are redirecting customers to affiliate sites, costing brands revenue and impacting attribution.
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