Yoast, a global search engine optimization firm, announced Tuesday it is providing eligible customers with a complimentary AI Brand Insights scan to analyze their brand’s representation in AI-generated responses.
The one-time scan aims to equip businesses with a personalized report detailing their visibility, sentiment, and competitive standing across major artificial intelligence platforms, including ChatGPT, Perplexity, and Gemini.
Yoast stated that the initiative helps brands understand their presence and perception within AI conversations, an increasingly critical aspect of digital marketing.
Customers currently subscribed to Yoast SEO Premium, Yoast WooCommerce SEO, or the Yoast SEO Google Docs add-on plans are eligible for the free service.
The company reported that personalized reports are generated within minutes after users provide their brand details and location.
These reports include sentiment analysis, competitor benchmarking, and citation tracking, offering a comprehensive overview of how a brand appears in AI-driven content.
A spokesperson for Yoast said the tool provides actionable insights, allowing businesses to optimize their strategies for AI visibility and ensure consistent brand messaging across emerging digital channels.
The move by Yoast underscores the growing importance for brands to monitor and manage their digital footprint beyond traditional search engine results, extending into conversational AI.
Source: Yoast
