PARIS – The SEO & GEO Summit 2026 will relocate to Disneyland Paris on October 15-16, expanding its focus to include Generative Engine Optimization (GEO) and broader digital acquisition strategies.
The move from Parc des Princes reflects a significant broadening of the event’s scope, extending to two full days of conferences and networking to address the increasing influence of artificial intelligence on digital marketing.
Organizers said the summit would now encompass all digital acquisition levers, including search engine advertising (SEA), social media advertisements, content marketing, marketing automation, and customer relationship management (CRM), with a particular emphasis on GEO.
Mikaël Priol, an expert in the French SEO and digital ecosystem and one of the event organizers, is scheduled to discuss GEO investment and the synergies between traditional SEO and GEO.
Other scheduled speakers include Maxence Rigottier, who will cover various acquisition channels, and Mounir Moustahlaf, presenting on the integration of Canva with AI technologies.
Olivier Duffez, another speaker, is expected to address the phenomenon of AI recommending competitors in search results, according to the summit’s program.
The event is being organized by Elliott Bobiet, Alexandre Machado, and Mikaël Priol, all recognized figures within the French digital marketing community.
The summit will offer three pass options: a 1-Day Pass priced at 225 euros HT, a 2-Day Pass at 450 euros HT, and a VIP Pass for 1,900 euros HT. Early bird pricing for all options is valid until October 1.
The expanded format and new location underscore the organizers’ intent to position the summit as a key forum for discussing the transformative impact of AI on digital visibility and acquisition strategies.
Source: Abondance
