Belgium to Host First GEO Summit in 2026 on AI Search Impact

The first Belgian Generative Engine Optimization (GEO) Summit will convene on June 11, 2026, in Louvain-la-Neuve, Belgium, bringing together experts to discuss artificial intelligence’s impact on search strategies.

The GEO Summit 2026, organized by Semactic and co-organized by Objectif Tadam, will focus on Generative Engine Optimization and the transformative role of AI overviews in digital search.

The event is scheduled to take place at The Pod and will feature 10 conferences delivered by experts from Belgium, France, and the Netherlands, according to organizers.

Speakers will address a range of topics, including AI visibility, programmatic SEO, GEO audits, and the application of AI agents in search, Semactic reported.

Among the scheduled speakers are Hugues Villeret, Céline Naveau, Mikaël Priol, and Pierre-Olivier Danhaive. Other presenters include Stijn Bergmans, Mac Williame, Stéphanie Bourgeois, and Jens Michiels.

Corentin Donneaux, Mathias Noyez, and Zohra Belmahdi are also slated to present at the summit, according to the event program listed on Eventbrite.

Organizations represented by the speakers include The House of Marketing, netlinking.fr, Verbolia, Decathlon FR, Follo Agency, Decathlon Belgique, iO, Universem, Depends Agency, and Textbroker.

Organizers stated that early bird tickets are available for 149 euros until May 15, 2026. After this date, the standard registration fee will be 229 euros.

The summit marks Belgium’s inaugural event specifically dedicated to the intersection of SEO and GEO, highlighting the growing importance of AI in digital marketing strategies, organizers said.

Source: Abondance