Anthropic’s Claude Code Head Downplays Prompt Engineering
Boris Cherny, head of Anthropic's Claude Code, argues prompt engineering is overblown. Focus on hard tasks and verification for advanced AI.
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Google Search Console Social Reporting Now Available Globally
Google's Search Console social reporting is now globally available, offering query-level insights for Instagram, TikTok, X, and YouTube content.
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AI Search Demand Lacks Clear Brand Ownership in Most Categories
New research by Kevin Indig reveals 89% of AI search categories lack a clear brand owner. Brands can establish topical authority before the window closes.
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European Search Market Fragmented by Regulation, Local Engines
Europe's search market is fragmented by regulation and local engines. DMA, AI Act, and marketplaces are reshaping discovery beyond Google and Bing.
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Google Ads Alters Smart Bidding Labels, Budget Controls in 2026
Google Ads is updating Smart Bidding labels and budget adherence for campaigns in 2026, impacting how advertisers optimize for conversions and value.
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Perplexity AI uses 16-head classifier, fixed thresholds for queries
An analysis of Perplexity AI's live data stream reveals how its classifier, trust notes, and content optimization influence source selection for queries.
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Google updates OKF with five new trust signals for data verification
Google updated its Open Knowledge Format to version 0.2, introducing five new trust signals—Provenance, Trust, Freshness, Lifecycle, and Attestation—to boost da…
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Google’s Mueller Urges Webmasters to Fix Product Metadata
Google's John Mueller advised webmasters to resolve conflicting product availability metadata rather than testing Google's resolution methods.
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YouTube long-form video views surge, ad revenue drops by half
A Metricool report reveals YouTube long-form video views jumped 76%, but ad revenue per post fell by half, raising questions about monetization.
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Google updates review guidelines, warns of manual penalties
Google introduces new rules for online reviews, banning fake or undisclosed incentivized content and warning of manual actions for non-compliance.
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Google’s Illyes Undecided on Dynamic ‘unavailable_after’ Dates
Google's Gary Illyes expressed uncertainty on how 'unavailable_after' dates should be handled for dynamically renewed content, impacting SEO strategies.
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AI Recognizes 96 Percent of Brands, Rarely Mentions Them in Queries
A new study by Victorious finds AI recognizes 96% of brands but mentions only a fraction in buyer research questions, posing a challenge for brand visibility.
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