Webinar to Detail AI Bot Data for Search Performance
A webinar on September 2 will explore how AI bot and crawler data can measure AI search performance, moving beyond traditional KPIs like mentions and citations.
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SEO news, how-to guides, link building articles and opinion pieces. 1,100+ posts, organized by topic.
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OpenAI to Launch ChatGPT Advertising in 31 European Markets
OpenAI is expanding ChatGPT Ads to 31 European markets from August 24, 2026, targeting free users and integrating ads into AI conversations.
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AI Search Systems Converge Keywords, Reshaping SEO
AI-driven search is collapsing keyword variations into stable answer sets, transforming SEO and the utility of traditional citation tools.
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Microsoft Ads to remove Max CPC for new automated campaigns
Microsoft Advertising will remove Max CPC for new automated campaigns starting Oct 1, 2026, pushing advertisers toward outcome-based optimization.
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Webmasters Combat Content Cannibalization to Boost SEO Rankings
Webmasters are addressing content cannibalization issues, which occur when multiple site pages compete for similar keywords, to improve SEO rankings.
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Google unveils new personalization tools for Search, News
Google is rolling out new interactive features and controls to enhance personalization across its Search, Discover, and Google News platforms.
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Conversion Data Errors Undermine Google Smart Bidding Efficacy
Common conversion setup errors, from PII hashing to consent mode and value discrepancies, are degrading Google Smart Bidding performance, leading to suboptimal…
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Google Job Post Details Discover’s Recommendation System
A Google job posting for its Discover ranking team reveals the inner workings of its recommendation system, validating external research on prediction, affinity…
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Prompt injections manipulate AI models with hidden instructions
Hidden instructions, similar to old SEO tricks, are manipulating AI in academic reviews, resumes, and legal filings, posing new ethical challenges.
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B2B e-commerce projects cost more than B2C, analysis shows
B2B e-commerce projects carry higher costs than B2C due to complexity and integration needs. Understand budget factors and hidden expenses.
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Reddit’s ChatGPT Citation Share Plummets 86% in August
New data from Promptwatch challenges the common explanation for Reddit's sharp decline in ChatGPT citations, suggesting a more complex situation.
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Organizations urged to expose ‘decision knowledge’ for AI
AI recommendations require organizations to expose 'decision knowledge' explaining product suitability for customers, moving beyond basic specifications.
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