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Google pilots enhanced Discover profiles for 54 U.S. publishers
Google has quietly rolled out enhanced Discover profiles to 54 publishers, enabling custom banners, links, and pinned po...
Palumbo Angela
May 15, 2026
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The SEO Insights Blog
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AI Visibility Requires Three Distinct Optimization Strategies
Brands often misdiagnose AI visibility issues. Learn about the three distinct layers—retrieval, relationship, and contex...
Joyce de Castro
May 15, 2026
2 min read
Google Analytics Automates AI Chatbot Traffic Tracking
Google Analytics (GA4) now includes an ‘AI Assistant’ default channel group, automating traffic tracking from chatbots l...
Joyce de Castro
May 14, 2026
2 min read
Direct traffic indicates brand strength, not Google ranking factor
Direct traffic correlates with SEO ranking and brand strength but is not a direct ranking factor, according to industry...
Palumbo Angela
May 14, 2026
2 min read
Bing Overhauls Indexing for AI, Prioritizing Factual Reliability
Microsoft Bing details the evolution of its search index, distinguishing between human and AI-focused indexing, prioriti...
Joyce de Castro
May 14, 2026
2 min read
Marketers need new metrics to measure AI search revenue impact
New methods and KPIs are essential for marketers to accurately measure AI search influence and connect it to revenue out...
Joyce de Castro
May 14, 2026
2 min read
Yoast launches AI Content Planner for Premium WordPress users
Yoast AI Content Planner, available for Premium users, now generates structured content drafts and post ideas directly i...
Joyce de Castro
May 14, 2026
2 min read
Success Marketing #2 offers discounts for digital conference
A 30% discount is available until May 22 for Success Marketing #2, a digital marketing event in Saint-Herblain on June 1...
Palumbo Angela
May 14, 2026
2 min read
Google offers EU news publishers SEO policy concessions
Google proposes changes to its ‘site reputation abuse’ SEO policy for EU news publishers to avoid a massive fine from th...
Joyce de Castro
May 14, 2026