Microsoft Advertising launches Product Explorer for U.S. advertisers

Image credit: Search Engine Journal

Microsoft Advertising launched Product Explorer, a new Merchant Center feature, on Tuesday to help advertisers in the United States understand product status and performance within their catalogs.

The tool provides a searchable interface for product feeds, enabling advertisers to identify which products are actively serving, experiencing issues, or driving significant results. This development aims to enhance feed management and product visibility for users.

Product Explorer was developed in direct response to feedback from advertisers regarding the challenges of managing product feeds and gaining clear visibility into their catalog’s performance, according to Microsoft Advertising.

The feature allows advertisers to pinpoint products that are serving, have been rejected, or are limited by various feed issues. It also integrates with Microsoft’s Recommended Actions, offering guidance for resolving identified problems.

Advertisers can search and filter their product data using various feed attributes and performance metrics. The tool also supports exporting this data for further offline analysis, a spokesperson for Microsoft Advertising said.

Navah Hopkins, an industry expert, said the tool could streamline operations for advertisers. The initial rollout is limited to U.S. advertisers managing fewer than 100,000 SKUs.

Microsoft Advertising stated that future improvements and an expansion of the Product Explorer’s availability to a wider audience are currently under consideration.

Source: Search Engine Journal