Local businesses can improve their presence in artificial intelligence search recommendations by consistently generating trust signals through keyword-rich customer reviews, responses and Google Business Profile (GBP) activity.
This approach focuses on interactive elements that AI algorithms increasingly prioritize when suggesting local services and products to users, moving beyond traditional on-page search engine optimization.
Jeff Schwerdt, CEO of Reviewly.ai, outlined strategies for integrating keyword research into these local AI trust signals, emphasizing that active participation is key for businesses seeking AI visibility.
Schwerdt’s insights, shared in a recent session, detailed how businesses can identify specific AI signal sources, including platforms where customers leave reviews and where businesses can directly interact with their audience.
The session also covered methods for constructing keyword-driven trust signals by strategically incorporating relevant keywords into review responses and GBP posts to align with common search queries.
Reviewly.ai reported that automating this activity across client accounts is essential for maintaining consistent engagement, including setting up systems for review response generation and regular keyword refreshes.
Consistent weekly schedules for GBP activity, such as posting updates or offers, are important for sustaining AI visibility and ensuring a steady stream of fresh, keyword-rich content.
Schwerdt noted that such consistent, keyword-rich engagement helps AI algorithms understand the relevance and trustworthiness of a local business, thereby improving its chances of being recommended in AI-driven search results.
Source: Search Engine Journal
