AMSTERDAM – Yoast announced Tuesday that its AI Brand Insights service now tracks brand visibility within Claude, integrating it into a unified dashboard alongside existing monitoring for ChatGPT, Perplexity and Gemini.
The expansion enables businesses to gain a comprehensive view of their brand’s presence and descriptions across major artificial intelligence platforms as consumer AI adoption for purchase research continues to grow.
The new feature, part of the Yoast SEO AI+ plan, allows users to compare how their brand is described by answers generated across all four AI platforms from a single interface, including a historical view of brand mentions and sentiment.
Users can also monitor citations and track changes in their AI Visibility Index over time across Claude, ChatGPT, Perplexity and Gemini, according to a company statement.
Yoast said the integration of Claude is available immediately to existing Yoast SEO AI+ subscribers at no additional cost.
The company highlighted the increasing importance of AI visibility, citing data indicating that nearly half of consumers are expected to use AI for purchase research in 2025. This figure is projected to rise to 64 percent by 2026, according to the JPMorganChase Institute.
The Yoast AI Brand Insights tool aims to provide businesses with the necessary data to understand and manage their brand’s representation in AI-generated content, which increasingly influences consumer decisions.
Source: Yoast
