Direct traffic indicates brand strength, not Google ranking factor
Direct traffic correlates with SEO ranking and brand strength but is not a direct ranking factor, according to industry experts and Google's systems.
The Rabbit Rank blog
Keep up with search.
SEO news, how-to guides, link building articles and opinion pieces. 1,100+ posts, organized by topic.
All articles
-
Bing Overhauls Indexing for AI, Prioritizing Factual Reliability
Microsoft Bing details the evolution of its search index, distinguishing between human and AI-focused indexing, prioritizing reliability for AI responses.
Marketers need new metrics to measure AI search revenue impact
New methods and KPIs are essential for marketers to accurately measure AI search influence and connect it to revenue outcomes, as traditional metrics are insuff…
Yoast launches AI Content Planner for Premium WordPress users
Yoast AI Content Planner, available for Premium users, now generates structured content drafts and post ideas directly in WordPress, leveraging existing site co…
Success Marketing #2 offers discounts for digital conference
A 30% discount is available until May 22 for Success Marketing #2, a digital marketing event in Saint-Herblain on June 10-11, 2026, featuring twenty experts.
Google offers EU news publishers SEO policy concessions
Google proposes changes to its 'site reputation abuse' SEO policy for EU news publishers to avoid a massive fine from the European Commission.
Liquid Web Rebrand Prompts User Confusion Over WordPress Plugins
Liquid Web's rebranding of WordPress plugins under Nexcess caused user uproar due to licensing confusion and unclear communication, despite assurances for exist…
Strategic Planning Boosts Webinar ROI, Experts Say
Learn how to build a webinar program that drives real ROI. This guide covers topic selection, speaker choice, platform features, and promotion strategies.
Multi-Location Brands Boost Local Search Visibility With AI
Optimizing local pages for AI-powered search is crucial for brands seeking to improve visibility in traditional results and AI-generated answers, according to e…
HubSpot Stock Falls 19 Percent After AI Pricing Model Shift
HubSpot's stock fell 19% after CEO Yamini Rangan announced outcome-based AI pricing. This shift demands partner agencies re-evaluate their strategies.
STAT Webinar to Detail New SERP Visibility Measurement Method
STAT's Tom Capper will present a webinar on measuring SERP visibility using pixel height data, challenging traditional ranking metrics for SEO professionals.
Google alters AI search term reporting, raising advertiser concerns
Google quietly updated Google Ads reporting for AI queries, showing interpreted user intent instead of exact terms, raising transparency concerns for advertiser…
Need links for your own site?
Guest posts from $59, link insertions from $45, or a managed plan from $269/mo.