Google began rolling out Gemini-powered tools for Business Profiles managed through Google Workspace accounts globally on Monday, enhancing features for small businesses.
The integration streamlines profile management and aims to improve customer interaction by introducing new functionalities for messaging, operating hours and specific menu tags, according to the company.
Businesses that use a chat option on their Business Profile now feature a prominent ‘Message’ button alongside the ‘Call’ button on Google Maps listings for both Android and iOS devices.
The Business Profile hours editor has been updated to include a ‘Generate hours’ section, which allows owners to input their schedule in plain language for automatic population, a Google spokesperson said.
New menu tag options for restaurants have also been introduced, including Dairy-Free, Gluten-Free, Kosher and Halal labels. Google specified that Kosher and Halal labels require certification.
While some Google help pages previously indicated that the European Economic Area (EEA) and the United Kingdom were unsupported regions for Gemini connection, this exclusion was removed as of Oct. 13.
Lisa Landsman, a Google executive, previously stated that the company was focused on providing tools that simplify operations for small businesses and enhance their visibility to customers.
The rollout signifies Google’s continued effort to embed its artificial intelligence capabilities into its business-facing products.
Source: Search Engine Journal
