Google Ads will mandate a new disclosure for advertisers globally using generative artificial intelligence in ad content across its Search, YouTube and Discover platforms.
The new policy aims to enhance transparency for users by clearly indicating when AI tools have been utilized in ad creation, potentially impacting existing approval processes for many advertisers.
Under the new rules, a section titled ‘How this ad was made’ will appear within the My Ad Center panel, providing users with information about AI involvement.
Ads developed using Google’s proprietary AI tools will automatically receive the necessary disclosure, according to Google Ads.
Advertisers employing third-party generative AI tools will be required to manually apply the disclosure through a new control feature within the Google Ads interface.
Google stated that the AI disclosure might also appear directly on the ad itself in specific markets, depending on local regulatory requirements, though the company did not identify which markets would be affected.
The implementation of this new requirement is expected to necessitate updates to current ad approval workflows for many advertisers, particularly those managing campaigns across different teams or agencies, or those relying on external AI solutions.
Google has not yet provided a precise definition of what constitutes content ‘created or edited’ by AI, nor has it detailed its enforcement policies or specified the exact start date for the new manual disclosure control.
The move by Google Ads follows increasing scrutiny over AI-generated content and its potential impact on consumer trust and authenticity in digital advertising.
Source: Search Engine Journal
