Lighthouse Audit Fails llms.txt Files Without Markdown Links
Lighthouse's new Agentic Browsing audit requires markdown link syntax in llms.txt files, causing valid plain-text files to fail.
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Google ends AMP Cache in search results, redirects to publishers
Google discontinues AMP Cache and Viewer, directing users to publishers' original domains from search results, effective July 1st.
Google AI Overviews Cut Organic Clicks by 39.8 Percent, Study Finds
Google's AI Overviews led to a 39.8% drop in organic clicks, while LCP fixes often target wrong elements, and a Bing leader retired.
SEO practices vital for AI search engine functionality, experts say
SEO is more critical than ever for AI search engines, providing the foundational data structure and optimization necessary for AI models to function effectively…
Google Search Stops Serving AMP Pages From Its Cache Globally
Google Search has stopped serving AMP pages from its cache, now directing users to the domain's AMP host page directly, simplifying AMP delivery.
Google Study: LCP Optimization Fails Due to Browser Misidentification
Google's John Mueller highlighted a Nuvemshop case study showing why LCP optimizations fail when browsers misidentify the core element, particularly in dynamic…
Cloudflare AI Rules May Block Googlebot, Impacting Search Visibility
Cloudflare's updated AI crawler management, effective September 15, could block Googlebot for sites preventing AI training, impacting search visibility.
UK Publishers See Steep Decline in Younger Audiences
New analysis reveals UK publishers and platforms are losing younger audiences in absolute terms, despite seemingly stable share figures. The pie is shrinking.
Google: AI Search Users Shift From Keywords to Longer Queries
Google's new data reveals AI search users are using longer, conversational queries and multimodal inputs. SEO strategies must adapt to this behavioral shift.
EU Court Upholds Google’s $4.4 Billion Android Antitrust Fine
Europe's highest court, the CJUE, upheld a €4.1 billion fine against Google for abusing its dominant position with Android, ending an 8-year legal battle.
Microsoft separates AI, human search metrics in Bing tools
Microsoft's new Bing Webmaster Tools reports and Web IQ infrastructure highlight a fundamental shift in search, separating human-centric ranking from AI-centric…
Google struggles with DMCA abuse, content removed by fraudsters
Google faces a growing DMCA crisis as malicious actors exploit copyright law to remove legitimate content, impacting publishers and online platforms.
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